Black electric guitar and acoustic guitar on two Groove pedestals, in mahogany veneer and black lacquer, in a recording studio

The conviction

There is a contradiction in the way we live with music. An instrument can accompany someone for decades, carry memories, shape identities, and outlast generations.

Yet while we make room for books, art, and objects that reflect who we are, the instrument, often the most personal of them all, is reduced to its function the moment it falls silent.

We believed it deserved more than storage. We believed it deserved a place in the room.

Aeropick began with that conviction.

The people

Aeropick was built by a small group of people who thought the idea deserved to exist.

Over time, designers, craftsmen, musicians, and architects came together around a shared belief: that instruments deserve a more meaningful place in our lives and spaces.

Nobody was there by accident. Each person brought their own expertise, standards, and perspective to the project.

Aeropick is the result of all of them.

Groove is designed in Paris and handcrafted in Northern Italy with Effearredi.

Artisan holding a mahogany veneer Groove platform at the atelier

The intention

We do not believe music begins when someone starts playing, or ends when they stop.

It lives in the anticipation, the memories, the routines, and the presence of the instruments themselves.

Our intention is simple: to give them a place that reflects the role they already play in people's lives.